The Person Behind the Support
I’ve spent over 25 years being the person executives rely on to create order when everything is moving fast. That’s not just what I do; that’s who I am.
I’m Sandy Goodell, Fractional Executive Assistant and Founder of Aqua Virtual Solutions. I provide executive-level support to entrepreneurs and business leaders who need more time to focus on the strategic work that moves their business forward.
Throughout my career supporting CEOs and senior executives, I’ve built a reputation for creating order in high-pressure environments. I’ve managed board logistics, corporate relocations, complex travel planning, high-profile events, and executive operations — always with a focus on efficiency, discretion, and seamless execution.
That foundation is what I bring to every fractional engagement today. I don’t need a long runway to get up to speed. I arrive already knowing how to think like an executive, anticipate what’s needed, and move quickly without sacrificing quality.
In 2020, as the world shifted, so did my path. Supporting former colleagues through the challenges of remote work led to an important realization:
“Executives don’t always need full-time support, but they do need a trusted, experienced partner, someone who anticipates their needs, streamlines their workload, and brings clarity to their day.”
That insight led me to launch Aqua Virtual Solutions in 2021, offering fractional executive assistant services tailored to each leader’s unique needs.
I approach every client relationship with strategy and care, using intelligent systems and innovative tools to keep operations running smoothly. Whether optimizing a demanding executive calendar, coordinating global travel, managing high-stakes projects, organizing business and personal expenses, or supporting Board of Directors and committee work, I take care of the details so my clients can stay fully present and focused.
I live in Rockland, Massachusetts, with my husband, Bill, and our chocolate lab, Cooper. When I’m not working, you’ll likely find me out on the water, exploring new wines, gardening, curled up with a good book, or traveling somewhere new.
My love of the ocean inspired the name Aqua Virtual Solutions — just as water is fluid, adaptable, and essential, I believe great executive support should be too.
I’d love to connect. Find me on LinkedIn.
