My Story

I’m Sandy Goodell, Executive Assistant and Owner of Aqua Virtual Solutions. I provide executive-level support to entrepreneurs and business leaders who need more time to focus on the strategic work that moves their business forward.

With over 25 years of experience as a top-level Executive Assistant to CEOs, I’ve built a career around creating order in high-pressure environments. I’ve managed board logistics, corporate relocations, complex travel planning, high-profile events, and executive operations—always with a focus on efficiency, discretion, and seamless execution. This foundation allows me to bring the same level of support to the fractional executive assistant work I do today.

In 2020, as the world shifted, so did my path. Assisting former colleagues with the challenges of remote work led to a realization: executives don’t always need full-time support, but they do need a trusted, experienced partner, someone who anticipates their needs, streamlines their workload, and brings clarity to their day. That insight led me to launch Aqua Virtual Solutions in 2021, offering fractional executive assistant services tailored to each leader’s unique needs.

I approach every client relationship with strategy and care, using intelligent systems and innovative tools to keep operations running smoothly. Whether optimizing a demanding executive calendar, coordinating global travel, managing high-stakes projects, organizing business vs. personal expenses, or supporting Board of Directors and committee work, I take care of the details so my clients can stay fully present and focused.

I live in Rockland, Massachusetts, with my husband, Bill, and our chocolate lab, Cooper. When I’m not working, you’ll likely find me boating, exploring new wines, gardening, curled up with a book, or traveling. My love of the ocean inspired the name Aqua Virtual Solutions—just as water is, I believe great support should be fluid, adaptable, and essential.

You can view my LinkedIn profile here.